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Hello, my name is Laura Cochran.

I am a strategic, empathetic data-driven UX leader with over 15 years of experience coaching teams to design useful, usable, desirable, and equitable products and services by deeply understanding human behavior.

Laura Cochran smiling.

Case Studies

Learn about my work, the teams I collaborated with and our impact below. I also love writing. Read my posts.

Research
Bloom Works LLC

Digital Transformation to Get People the Services They Deserve

Office of the Attorney General [OAG] websites play a crucial role in providing essential information and services. This discovery sprint helped us identify opportunities for the OAG to help people easily access and utilize the services through the website.

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Design
Northwestern Mutual

Becoming More than an Insurance Company

Two teams collaborated to re-imagine the Northwestern Mutual mobile app with one focused on a two-year vision and one focused on iterative feature delivery.

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Design
Valley Bank

Building a Leading Consumer Digital Bank

As the design director, I led a team to create a frictionless multi-channel, multi-product onboarding experience in partnership with product, engineering and marketing.

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Research
Department of Homeland Security

Improving the Refugee Experience

This discovery effort identified opportunities to improve the refugee experience by addressing policy, service and experiential fail points.

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Research
WeWork

Tracking WeWork's Real Estate Deals

This work was part of a 0-to-1 effort to design software to support workflows and collaboration across the WeWork real estate team.

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Research
WeWork

Helping Designers Do What They Love

This work was part of a 0-to-1 effort to decrease the amount of time it took interior designers to spec out an interior design project by more than 50 percent.

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Design
Condé Nast

A New Photo Editor for Condé Nast Editors

This project covers the design and development of a new photo editor Condé Nast editors use.

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About me

Learn More About My Journey

Over my 15+ year career I've lived at the intersection of storytelling, technology and design.

In my role as a design leader, I foster a culture of innovation, inclusivity, and attention to detail. I have worked in various roles across media, civic tech and fintech.

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Testimonials

Former clients, cross-functional partners, peers and directs share their experience working with me

Laura empowered us to self-manage but stepped in to support us across disciplines as needed. She is very intentional and hands-on with coaching and was crucial to shaping us into a well-rounded group of UX professionals.
Photo of Brandon Mosley smiling.

Brandon Mosley

UX Design Manager

She has a vision for building impactful teams and prioritizing initiatives that add value to the customer experience. On top of that, she has empowered her team to communicate the impact of their work across the organization, which has shaped the way we approach things from UX to marketing strategy. She brings tremendous value to any organization, and is someone I truly enjoy working with.

Dan Cappello

Creative Director

Laura did our entire website including design, content, interactivity, provider interface and updates. Her body of work on our behalf has been exceptional & world class. Without her the Foundation would not have had the success it has enjoyed. We recommend her unconditionally.

Jess Wilber

Technologist, Managing Partner

Laura is an unmatched leader in her ability to put people first in both research and on her team. She has created an environment where it is easy to grow and deliver impactful work. She has built a culture of empathy and true understanding of the value of research and design at multiple stages of product development.
Michelle Ammirati smiling in a professional setting.

Michelle Ammirati

UX Researcher, Innovation Lead

Laura's talent for design, knowledge of the digital space, overall energy and passion for understanding the consumer first is why she's been so successful and will continue to have a great career moving forward.

Reggie Murphy

Research and Insights Leader

Musings on Design

You can take a writer out of the newsroom but you’ll never take the writer out of me